March Madness LinkedIn Campaign

Overview

To support field engagement during March Madness, I developed a series of LinkedIn graphics designed for recruiters and business development teams to easily share.

The goal was to create content that felt relevant, engaging, and aligned with Addison Group’s brand voice, while being simple enough for widespread adoption.

The Challenge

  • Existing social content lacked variety and timely relevance

  • Field teams needed quick, ready-to-use content they could confidently share

  • Maintaining a consistent brand voice while introducing a more playful, seasonal theme

  • Ensuring content stood out in a crowded LinkedIn feed

The Approach

Rather than starting from scratch, I built on Addison Group’s existing manifesto and brand tone, adapting it into a format that felt:

  • Timely (March Madness theme)

  • Relatable (hiring + competition parallels)

  • Easy to use (plug-and-play for recruiters)

Key focus:

  • Keep messaging short, bold, and scroll-stopping

  • Maintain brand integrity while introducing personality

  • Design for real-world use by non-marketing teams

Skills used:

Brand Strategy • Campaign Thinking • Social Content Design • Voice & Tone Adaptation • User-Centered Execution

The Solution

1. Campaign-Style Graphic Series

  • Created a set of themed LinkedIn graphics tied to March Madness

  • Developed short, punchy headlines inspired by existing brand messaging

  • Ensured each graphic could stand alone or be used as part of a series

2. Brand Voice Adaptation

  • Translated Addison’s manifesto into more conversational, engaging statements

  • Balanced professional tone with light, timely energy

  • Incorporated messaging that resonated with both clients and candidates

3. Designed for Adoption

  • Built graphics to be easy for recruiters and BDMs to use without modification

  • Paired visuals with simple, flexible captions

  • Focused on content that could be used repeatedly throughout the campaign

The Impact

  • Increased engagement and participation from field teams

  • Made it easier for recruiters to consistently show up on LinkedIn

  • Reinforced Addison Group’s brand voice in a more dynamic, timely format

  • Demonstrated how existing messaging can be extended into campaign-style content

My Role

  • Led concept development, messaging adaptation, and design execution

  • Translated brand voice into campaign-ready content

  • Designed with a focus on usability and adoption across the field